Book Daniella Etienne –
Keynote Speaker on Leadership, Reinvention & Cultural Strategy
Smart Strategy. Bold Reinvention. Lasting Impact.
Helping Leaders, Brands, and Individuals Navigate Change with Confidence.
The world is shifting, and the ability to adapt, lead, and stay relevant is more critical than ever. Whether you're a business leader, an entrepreneur, or a professional in transition, the question is the same:
How do you stay ahead when the rules keep changing?
Daniella Etienne, award-winning cultural strategist, brand expert, and founder of Le Code Switch, has spent 20+ years helping brands, leaders, and organizations navigate cultural shifts, build trust, and reinvent themselves in a changing landscape.
Her keynotes are designed for action and impact, blending real-world expertise, engaging storytelling, and strategic insights to help brands, businesses, and professionals thrive in times of transformation.
Signature Keynote Topics
LESSONS IN REINVENTION:
HOW TO BET ON YOURSELF & WIN
THE STORIES WE TELL MATTER:
HOW NARRATIVE SHAPES INFLUENCE & MARKET POSITIONING
Your ability to shape a story determines your ability to lead.
Great brands, leaders, and movements don’t just sell a product or idea, they tell a story that moves people to action. In today’s noisy world, brands and leaders who fail to craft the right narrative lose relevance.
In this high-impact keynote, Daniella explores:
✔ Why storytelling is the most powerful tool for influence & leadership.
✔ The science behind emotional connection & brand loyalty.
✔ How brands & businesses can use storytelling to engage customers & communities.
✔ The mistakes companies make when trying to “connect” and how to fix them.
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Perfect for: Executives, brand strategists, marketing teams, media professionals, personal brand builders.
Resilience, Career Pivots, and Building a Life on Your Own Terms.
At 19, Daniella was kicked out of her parents’ house. Faced with the decision to pay rent or finish school, she made the tough choice to drop out of college and carve her own path. With no degree, no roadmap, and no safety net—she turned an unpaid internship at Universal Music Canada into a career that has spanned government, global marketing, and entrepreneurship.
In this inspiring and practical keynote, Daniella shares:
✔ How to turn setbacks into strategy—navigating career changes with confidence.
✔ The power of pivoting with purpose—why adaptability is the real success metric.
✔ How to create your own opportunities—when the doors aren’t opening, build your own.
✔ The mindset shifts that separate people who survive from those who thrive.
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Perfect for: Leadership conferences, corporate retreats, women’s empowerment events, universities, entrepreneurs & creatives.
LESSONS IN REINVENTION:HOW TO BET ON YOURSELF & WIN
Resilience, Career Pivots, and Building a Life on Your Own Terms.
At 19, Daniella was kicked out of her parents’ house. Faced with the decision to pay rent or finish school, she made the tough choice to drop out of college and carve her own path. With no degree, no roadmap, and no safety net—she turned an unpaid internship at Universal Music Canada into a career that has spanned government, global marketing, and entrepreneurship.
In this inspiring and practical keynote, Daniella shares:
✔ How to turn setbacks into strategy—navigating career changes with confidence.
✔ The power of pivoting with purpose—why adaptability is the real success metric.
✔ How to create your own opportunities—when the doors aren’t opening, build your own.
✔ The mindset shifts that separate people who survive from those who thrive.
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Perfect for: Leadership conferences, corporate retreats, women’s empowerment events, universities, entrepreneurs & creatives.
THE ART OF THE PIVOT:
REINVENTING YOUR CAREER & BRAND IN CHANGING TIMES
How do you evolve without losing credibility?
Every leader, brand, and business will face a moment when they need to pivot but not everyone does it successfully.
Whether it’s an industry shift, a career transition, or a leadership change, knowing how to reposition yourself without losing trust is key.
This keynote walks audiences through:
✔ The 3 biggest mistakes people make when trying to pivot.
✔ How to reposition yourself or your brand while staying authentic.
✔ Real-world examples of reinvention done right (and wrong)
✔ How to build a strategic roadmap for your next chapter.
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Perfect for: Entrepreneurs, professionals in transition, personal branding experts, business leaders.
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BRAND TRUST & REPUTATION:
WHAT TODAY’S CONSUMERS EXPECT FROM YOU
Trust is the currency of influence and brands that lose it, lose everything.
Consumers today are more skeptical than ever, and the old rules of marketing and branding no longer apply. Companies that don’t prioritize trust-building will struggle to remain relevant.
This keynote covers:
✔ How trust is built, maintained, and repaired in today’s business climate.
✔ The biggest mistakes brands make that erode consumer confidence.
✔ How to engage skeptical audiences without performative messaging.
✔ The future of brand trust, what companies must do to stay ahead.
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Perfect for: Business leaders, CMOs, brand strategists, PR & communications teams.
Why Book Daniella?
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20+ Years of Expertise – Trusted by global brands, government agencies, and startups alike.
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Cultural & Strategic Insight – Deep understanding of how audience behaviors, markets, and industries evolve.
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Bilingual Speaker (English & French) – Engages national and international audiences effectively.
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Action-Oriented Approach – Not just theory—real, applicable strategies that drive results.
LEADING WITH VISION:
HOW TO STAY AHEAD OF CULTURAL & MARKET SHIFTS
The leaders who survive change are the ones who anticipate it.
Markets shift. Consumer behaviors evolve. Public sentiment changes overnight. Leaders who react too late lose.
In this session, Daniella explores:
✔ How to read market and cultural trends before they happen.
✔ Why reactive leadership fails & proactive leadership wins.
✔ How to make strategic decisions when the landscape is uncertain.
✔ The biggest leadership gaps & how to avoid them.
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Perfect for: Executives, leadership teams, corporate strategists, decision-makers.